I'm told that some counselor certification boards may have promulgated the use of the terms "Cure" and "Guarantee" in advertising as unethical for its members. I've researched those rules and have not found the asseverations to be accurate. However, I acknowledge this rule, if every found to be so written, to have once been a necessary approach to clinical treatment given the modalities historically engineered and vetted by that organization or any others thinking similarly. In addition to that, "cure" and "guarantee" can sound like marketing hype, which might diminish the dignity of not only those using the terms, but their profession as a whole. But, regrettably, all has changed in this culture since we had those good thoughts about our services. Banning words by themselves is not an appropriate concept now, if in fact, so ruled. The meanings of cure and guarantee when applied through competition, politics, and ethics in the counseling field have changed.
Nosotropically ordained (symptom – behavioral focused) scientists, supported by their reigning treatment option Cognitive Behavioral Therapy, claim constantly in workshops and training throughout the landscape, "There is no cure for PTSD!" That public and professional exclamation in turn economically and ideologically supports their own treatment models that only teach people how to cope with the incurable psychological trauma and PTSD, for life, no less. Think of the burgeoning clientele infinitely producible for this industry in this constantly traumatized and traumatizing culture, turning it into the disordering of America.
Now see what happens to that industry when not only is psychological trauma curable in its longer term PTSD configuration, but readily curable just as well in the near term. No industry will develop. America gets to think credibly of its decisions without stigmatizing everyone who has been unfortunately harmed. The "Disorder" industry will dissipate.
In the mean time, these aggressive competitors, trying to grab the neutral mantel of science, have created a political process that must be responded to in kind. PTSD is not only curable, but simply so when removing that competition's failures from the politics of the culture. That is why the formerly eyebrow raising "cure" must now be substituted for the term, heretofore used with Etiotropic TMT's application for its first 30 years, and less ostentatious construct "complete resolution."
Regardless of the words finally selected, "cure" and "complete resolution" both mean that the trauma previously retained in memory has been ended. No more trauma to carry for life. No more symptoms for CBT to control in ever increasing numbers. And especially, no more disordering of America.
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